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  1. 1
    Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement

    Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement by Saukko, Tiia

    Published 2016
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    Master's thesis
  2. 2
    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

    Published 2014
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    Master's thesis
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