Account-based marketing concept and process by Peuhkuri, Alvar

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Sustainability Strategy and Competitive Advantage : Case Study from the Construction Industry by Vilhomaa, Iris

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Measuring corporate sustainability maturity : a case study of Valmet Automotive's personnel by Merikallio, Minna

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Managing marketing in the digital era : evaluation of agile methodologies in marketing by Pesonen, Elisa

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Driving profitable growth in small and medium-sized enterprises : exploring the role of strategic decision-making by Jokinen, Juuso

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Conscientious corporate branding via B2B influencer marketing by Jokilehto, Mirva

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The multiple case analysis of board interlock development and strategies in Finnish family businesses by Zeng, Zihao

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Wind original equipment manufacturers' sustainability strategy development : has sustainability been achieved? by Ridarick, Kristen

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Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry by Jauhiainen, Sannimaija

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Socially responsible investment strategy of the Norwegian Wealth Fund by Toscano, Diana

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Outsourcing framework for delivery planning team by Tuominen, Totti

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Unravelling the legitimation strategies in Fortum Uniper acquisition : insights into the roles of Fortum, Uniper, and the Finnish government by Jolkkonen, Kasimir

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"Kyl me ollaan enkulla pärjätty" : Understanding the importance of corporate language policies – the context of a local Finnish company with a strategy to become international by l... by Nieminen, Jasu

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