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  1. 1
    The relationship between brand love and positive word of mouth

    The relationship between brand love and positive word of mouth by Kiuru, Katrine

    Published 2014
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    Master's thesis
  2. 2
    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being

    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being by Helenius, Rosa

    Published 2023
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    Master's thesis
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