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The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia
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Savo, Riikka
Published 2023
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Master's thesis
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consumer trust
crisis communication
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digitaalinen markkinointi
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digital marketing
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electric companies
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energy crisis
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kriisiviestintä
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personifying
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personointi
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sähköyhtiöt
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Kauppakorkeakoulu
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communication
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crises
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crisis communication
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crisis management
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trust
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