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Factors associated with consumer attitude towards mobile marketing among smartphone users
by
Rantanen, Aki
Published 2018
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Master's thesis
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asenteet
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attitudes
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consumer attitude
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factor
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kuluttajat
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mobiilimarkkinointi
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mobile marketing
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smartphones
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structural equation modeling (SEM)
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älypuhelimet
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Informaatioteknologian tiedekunta
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attitudes
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cell phones
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consumer behaviour
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consumers
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marketing
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