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1
Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
2
The negative engagement behaviour of young millennials : triggers and responses
Published 2020Get full text Get full textMaster's thesis -
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Formation of relationship commitment in B2B software industry
Published 2018Get full text Get full textMaster's thesis -
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Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn
Published 2019Get full text Get full textMaster's thesis