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  1. 1
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
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    Master's thesis
  2. 2
    The negative engagement behaviour of young millennials : triggers and responses

    The negative engagement behaviour of young millennials : triggers and responses by Hätönen, Henri, Itkonen, Viivi

    Published 2020
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    Master's thesis
  3. 3
    Formation of relationship commitment in B2B software industry

    Formation of relationship commitment in B2B software industry by Hakkarainen, Joonas

    Published 2018
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    Master's thesis
  4. 4
    Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company

    Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company by Varis, Mari

    Published 2019
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    Master's thesis
  5. 5
    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn

    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn by Eskelinen, Kerttu, Kotila, Jussi

    Published 2019
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    Master's thesis
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