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CSR communication
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Consumers’ views on utilizing social media influencers in organization’s CSR communication
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Korpiala, Ella
Published 2022
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Master's thesis
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CSR communication
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commercial collaboration
communication
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consumers
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corporate responsibility
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corporate social responsibility
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influencer communication
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kuluttajat
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skepticism
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skeptisismi
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social media
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social media influencer
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sosiaalinen media
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viestintä
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yritysvastuu
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