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Co-creation of value in advertising : an interpretive study from the consumers' perspective
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Aaltonen, Heli
Published 2010
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Doctoral dissertation
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Co-creation of value in advertising : an interpretive study from the consumers ́ perspective
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Aaltonen, Heli
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Linkki verkkoaineistoon
Käytettävissä vapaakappalekirjastoissa
Doctoral dissertation
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Doctoral dissertation
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subjects
advertising
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2
arvonluonti
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2
co-creation of value
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2
co-production
consumers
2 results
2
consumption
2 results
2
kuluttajat
2 results
2
kulutus
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2
kulutustutkimus
2 results
2
kustomointi
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2
kvalitatiivinen tutkimus
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2
mainonta
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2
markkinointi
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2
markkinointitutkimus
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2
roolit
2 results
2
yhteisen arvontuottamisen malli
2 results
2
values
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Faculty
Kauppakorkeakoulu
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advertising
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consumers
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marketing research
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roles (expected behaviour)
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value creation
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eng
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