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brand management
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The backstage of brand-artist marketing collaborations : the artist perspective
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Mannonen, Anna
Published 2021
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Master's thesis
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brand management
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brands
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brändit
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celebrity endorsement
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co-branding
henkilöbrändäys
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human brands
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music industry
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musiikkiteollisuus
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personal branding
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Kauppakorkeakoulu
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art
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cooperation (general)
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marketing
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musicians
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