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Factors affecting brick and mortar channel choice in an omnichannel environment
by
Helke, Iida
Published 2018
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Master's thesis
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buying behaviour
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buying path
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channel choice
electronic commerce
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kanavavalinta
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kivijalkaliikkeet
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monikanavaisuus
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multichannel
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multichannel communication
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omnichannel
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ostokäyttäytyminen
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ostopolku
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retail trade
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verkkokauppa (verkkoliiketoiminta)
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vähittäiskauppa
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Kauppakorkeakoulu
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bricks
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choice
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marketing
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retail trade
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