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What is behind a software acquisition process? : empirical case study focusing on Finnish IT Service Provider and its potential customers
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Kuorelahti, Topi
Published 2018
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Master's thesis
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Master's thesis
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buying behaviour
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buying center
factors affecting organizational buying behavior
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1
ohjelmistot
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1
organisaatiot (järjestelmät)
1 results
1
organisations (systems)
1 results
1
organizational buying behavior
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1
ostokäyttäytyminen
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1
ostot
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1
purchases
1 results
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repertoires
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software acquisition process
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Faculty
Kauppakorkeakoulu
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acquisition
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computer programmes
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customers
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development (active)
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services
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eng
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