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Utilising marketing automation to support sales in digital business-to-business environment
Published 2018Get full text Get full textMaster's thesis -
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Factors affecting brick and mortar channel choice in an omnichannel environment
Published 2018Get full text Get full textMaster's thesis -
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Consumer behaviour and decision-making process of mature consumers in Finnish retail environment
Published 2021Get full text Get full textMaster's thesis -
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Examining the effects online targeting has on consumers' purchase decisions
Published 2020Get full text Get full textMaster's thesis -
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A comparative analysis of impulse buying strategies : case study of an online women apparel store
Published 2019Get full text Get full textMaster's thesis