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The use of digital analytics for measuring and optimizing digital marketing performance
Published 2016Linkki verkkoaineistoon
Doctoral dissertation -
2
The use of digital analytics for measuring and optimizing digital marketing performance
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
3
Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
4
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
5
Case study : utilisation of marketing automation technology in industrial B2B-company
Published 2021Get full text Get full textMaster's thesis -
6
Account-based marketing concept and process
Published 2021Get full text Get full textMaster's thesis -
7
Customer perceived value in cross-cultural B2B markets : case Beamex Oy Ab
Published 2019Get full text Get full textMaster's thesis -
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9
Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis -
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11
Formation of relationship commitment in B2B software industry
Published 2018Get full text Get full textMaster's thesis -
12
Utilising marketing automation to support sales in digital business-to-business environment
Published 2018Get full text Get full textMaster's thesis -
13
Relationship emergence and the usage of digital channels in the emergence process
Published 2018Get full text Get full textMaster's thesis -
14
The role of internal processes in brand alignment
Published 2024Get full text Get full textMaster's thesis