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  1. 1
    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry

    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry by Jauhiainen, Sannimaija

    Published 2023
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    Master's thesis
  2. 2
    Value creation through digital value-based selling activities

    Value creation through digital value-based selling activities by Tiainen, Petra

    Published 2023
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    Master's thesis
  3. 3
    E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business

    E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business by Ylinen, Sari

    Published 2019
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    Master's thesis
  4. 4
    Product information management challenges in B2B e-commerce : a case study in spare parts business

    Product information management challenges in B2B e-commerce : a case study in spare parts business by Mattila, Salla

    Published 2018
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    Master's thesis
  5. 5
    The effects of power asymmetry in B2B relationships in automotive industry

    The effects of power asymmetry in B2B relationships in automotive industry by Pehkonen, Elina

    Published 2019
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    Master's thesis
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