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How does a licensing business manage its brand through third party B2B relationships
by
Kivimaa, Onni
Published 2022
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Master's thesis
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arvonluonti
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branding
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brands
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brändit
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brändäys
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business relationship
business-to-business marketing
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licensing
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marketing
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markkinointi
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relationship marketing
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suhdemarkkinointi
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value creation
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yritysmarkkinointi
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