Suggested Topics within your search.
- branding
- brändit
- brands 21
- brändäys 21
- markkinointi 9
- marketing 8
- sosiaalinen media 6
- social media 5
- viestintä 5
- brand identity 4
- Internet 3
- communication 3
- consumers 3
- kuluttajat 3
- multimodal discourse analysis 3
- yritysmarkkinointi 3
- Twitter 2
- asiakkaat 2
- business-to-business marketing 2
- consumer behaviour 2
- corporate brand 2
- corporate image 2
- digitaalinen markkinointi 2
- digital marketing 2
- discourse 2
- discourse analysis 2
- diskurssianalyysi 2
- kommunikation 2
- kuluttajakäyttäytyminen 2
- marknadsföring 2
-
1
Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
2
Cultural impact on international branding : a case of marketing Finnish mobile phones in China
Published 2001Doctoral dissertation -
3
Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
4
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
5
The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
6
Feuer Frei! : The Multimodal Construction of Rammstein's Brand
Published 2022Get full text Get full textMaster's thesis -
7
Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
8
”From Skin to Soul" : a case study of a beauty brand website
Published 2022Get full text Get full textMaster's thesis -
9
Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
10
-
11
Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
12
Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis -
13
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
14
“Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
Published 2020Get full text Get full textMaster's thesis -
15
-
16
Consumer power >< brand force : defining brand equity assets for the empowered consumers
Published 2019Get full text Get full textMaster's thesis -
17
-
18
In the middle of nowhere : communicating identity on a municipality website
Published 2021Get full text Get full textBachelor's thesis -
19
-
20