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1
Brand in Business-to-Business Market : case: Raflatac's merchant business
Published 2004Master's thesis -
2
Understanding brand strategy adoption by high tech SME managers
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
3
Understanding brand strategy adoption by high tech SME managers
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
4
The backstage of brand-artist marketing collaborations : the artist perspective
Published 2021Get full text Get full textMaster's thesis