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University of Jyväskylä
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The complex nature of brand relationships : interpersonal or parasocial love?
by
Jakonen, Nina
Published 2016
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Master's thesis
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brand history
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brand love
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brand loyalty
brand relationships
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brändit
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interpersonal love
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kuluttajat
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parasocial love
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Humanistis-yhteiskuntatieteellinen tiedekunta
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brands
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faithfulness
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interaction
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