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- brand love
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1
The effects of social media customer service on brand love
Published 2020Get full text Get full textMaster's thesis -
2
The complex nature of brand relationships : interpersonal or parasocial love?
Published 2016Get full text Get full textMaster's thesis -
3
The relationship between brand love and positive word of mouth
Published 2014Get full text Get full textMaster's thesis -
4
Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
5
Identifying drivers of brand polarization from consumer perspective
Published 2021Get full text Get full textMaster's thesis -
6