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  1. 1
    Brand in Business-to-Business Market : case: Raflatac's merchant business

    Brand in Business-to-Business Market : case: Raflatac's merchant business Tekijä Keinonen, Mervi

    Julkaistu 2004
    Pro gradu
  2. 2
    “Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website

    “Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website Tekijä Parviainen, Ida

    Julkaistu 2024
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  3. 3
    The role of internal processes in brand alignment

    The role of internal processes in brand alignment Tekijä Harjunpää, Jasmiina

    Julkaistu 2024
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  4. 4
    ”From Skin to Soul" : a case study of a beauty brand website

    ”From Skin to Soul" : a case study of a beauty brand website Tekijä Muikku, Kaisa

    Julkaistu 2022
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  5. 5
    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter

    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter Tekijä Lehtikangas, Netta

    Julkaistu 2019
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  6. 6
    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study

    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study Tekijä Peltola, Julia

    Julkaistu 2023
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  7. 7
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website Tekijä Nurmi, Sonja

    Julkaistu 2021
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  8. 8
    The cool girl cult : Glossier and building brand identity on Instagram

    The cool girl cult : Glossier and building brand identity on Instagram Tekijä Kääriäinen, Pauliina

    Julkaistu 2021
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  9. 9
    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend

    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend Tekijä Kortesoja, Heidi

    Julkaistu 2020
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  10. 10
    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image

    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image Tekijä Kokko, Tiia-Elina

    Julkaistu 2019
    Hae kokoteksti Hae kokoteksti
    Pro gradu
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