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  1. 1
    Brand in Business-to-Business Market : case: Raflatac's merchant business

    Brand in Business-to-Business Market : case: Raflatac's merchant business by Keinonen, Mervi

    Published 2004
    Master's thesis
  2. 2
    The role of internal processes in brand alignment

    The role of internal processes in brand alignment by Harjunpää, Jasmiina

    Published 2024
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    Master's thesis
  3. 3
    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter

    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter by Lehtikangas, Netta

    Published 2019
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    Master's thesis
  4. 4
    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image

    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image by Kokko, Tiia-Elina

    Published 2019
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    Master's thesis
  5. 5
    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend

    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend by Kortesoja, Heidi

    Published 2020
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    Master's thesis
  6. 6
    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study

    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study by Peltola, Julia

    Published 2023
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    Master's thesis
  7. 7
    “Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website

    “Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website by Parviainen, Ida

    Published 2024
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    Master's thesis
  8. 8
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

    Published 2021
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    Master's thesis
  9. 9
    ”From Skin to Soul" : a case study of a beauty brand website

    ”From Skin to Soul" : a case study of a beauty brand website by Muikku, Kaisa

    Published 2022
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    Master's thesis
  10. 10
    The cool girl cult : Glossier and building brand identity on Instagram

    The cool girl cult : Glossier and building brand identity on Instagram by Kääriäinen, Pauliina

    Published 2021
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    Master's thesis
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