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Examining the antecedents and consequences of web brand experience
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Konttinen, Joel
Published 2019
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Master's thesis
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WWW-sivut
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Web quality
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behavioral intentions
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brand experience
brand trust
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brands
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brändit
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eWOM intentions
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luottamus
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trust
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Kauppakorkeakoulu
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branding
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brands
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electronic commerce
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marketing
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