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Finnish baseball
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Communication between a sports organization and its brand community : an action research study
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Tyynelä, Tero
Published 2021
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Master's thesis
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Finnish baseball
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action research
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brand community
brands
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brändit
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communication
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communities (organisations)
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marketing
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markkinointi
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pesäpallo
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sports
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toimintatutkimus
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urheilu
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Humanistis-yhteiskuntatieteellinen tiedekunta
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action research
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communication
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