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A netnographic study of how professionals perceive personal branding in LinkedIn
Published 2016JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Communication students' motives for and attitudes towards personal branding
Published 2015JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
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Digitization of the communication and its implications for marketing
Published 2014JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
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Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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Commodification of Tibetan culture by socially mediated place branding
Published 2022Get full text Get full textMaster's thesis -
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Henkilöbrändin rakentaminen sosiaalisessa mediassa
Published 2020Get full text Get full textMaster's thesis -
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Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis -
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Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
Published 2020Get full text Get full textMaster's thesis -
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“Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
Published 2020Get full text Get full textMaster's thesis -
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Building a personal political brand using Facebook and Instagram advertising
Published 2020Get full text Get full textMaster's thesis -
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