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    The Use of Big Data Analytics in the Strategic Marketing Decision-Making

    The Use of Big Data Analytics in the Strategic Marketing Decision-Making by Hautakangas, Teemu

    Published 2022
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    Master's thesis
  2. 2
    Identifying and validating key challenges of Big Data-based decision-making : a framework mapping out challenges from data to decisions

    Identifying and validating key challenges of Big Data-based decision-making : a framework mapping out challenges from data to decisions by Palomäki, Santeri

    Published 2020
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    Master's thesis
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