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avainasiakashallinta
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asiakaslähtöisyys
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asiakkuus
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avainasiakashallinta
change management
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customer orientation
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customer relationship management
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customer relationship marketing
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key account management
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markkinointi
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muutosjohtaminen
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Implementing customer relationship management in sales organization : case Company X
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Lehti, Marjaana
Published 2002
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Master's thesis
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asiakaslähtöisyys
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asiakkuus
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avainasiakashallinta
change management
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1
customer orientation
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1
customer relationship management
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customer relationship marketing
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key account management
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markkinointi
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muutosjohtaminen
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Kauppakorkeakoulu
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customer orientation
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customer relationship management
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customers
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customership
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marketing
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eng
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