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University of Jyväskylä
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asiakkaan elinkaariarvo
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Järjestelmäpohjainen asiakasarvon määrittäminen ja hyödyntäminen asiakas-lähtöisessä markkinoinnissa
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Korpinen, Olli
Published 2013
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Bachelor's thesis
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Bachelor's thesis
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asiakkaan elinkaariarvo
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asiakaslähtöisyys
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