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1
Creating customer value through industrial services : case Raute Technology Services
Published 2014Master's thesis -
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Co-creation of value in advertising : an interpretive study from the consumers' perspective
Published 2010Doctoral dissertation -
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Value creation through digital value-based selling activities
Published 2023Get full text Get full textMaster's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
7
From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Get full text Get full textMaster's thesis -
8
Verkkosivujen sisältö asiakaspolun tukena : case paperi- ja selluteollisuuden markkinajohtaja
Published 2019Get full text Get full textMaster's thesis -
9
Asiakkaan kokema arvo sisältömarkkinoinnin kontekstissa : case ARROW Engineering Oy
Published 2019Get full text Get full textMaster's thesis -
10
Selling the value of data with a customer-centric approach : case Vaisala
Published 2023Get full text Get full textMaster's thesis