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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
2
Selling the value of data with a customer-centric approach : case Vaisala
Published 2023Get full text Get full textMaster's thesis -
3
Value creation through digital value-based selling activities
Published 2023Get full text Get full textMaster's thesis -
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From customer data to customer's data : reverse use of customer data as a tool for value co-creation
Published 2021Get full text Get full textMaster's thesis