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An exploration of the world of digital advertising and artificial intelligence
Published 2022JYX-julkaisuarkisto / JYX Digital Archive
Doctoral dissertation -
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Role of AI in marketing through CRM integration with specific reference to chatbots
Published 2021Get full text Get full textMaster's thesis -
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Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots
Published 2022Get full text Get full textMaster's thesis