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University of Jyväskylä
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analyse de discours multimodale
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Yves Rocher
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analyse de discours multimodale
brändi-identiteetti
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diskurssi
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multimodaalinen diskurssianalyysi
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La beauté botanique de la nature bretonne pour tous : construction multimodale de l’identité d’Yves Rocher sur son site Internet
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Suomäki, Annariina
Published 2024
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Master's thesis
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Yves Rocher
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analyse de discours multimodale
brändi-identiteetti
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brändit
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discours
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diskurssi
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identiteetti
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identité de marque
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multimodaalinen diskurssianalyysi
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Humanistis-yhteiskuntatieteellinen tiedekunta
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fra
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