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University of Jyväskylä
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The planning and implementation process of programmatic advertising campaigns in emerging markets.
by
Tiet, Thanh
Published 2020
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Master's thesis
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advertising campaign management
advertising process
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online advertising
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programmatic advertising
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verkkomainonta
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Faculty
Kauppakorkeakoulu
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advertising
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campaigns
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emerging markets
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marketing
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planning and design
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