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business-to-business commerce
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Product information management challenges in B2B e-commerce : a case study in spare parts business
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Mattila, Salla
Published 2018
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Master's thesis
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business-to-business commerce
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challenges
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electronic commerce
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information management systems
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product information
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product information management
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spare parts
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tiedonhallintajärjestelmät
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tuotetiedot
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varaosat
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verkkokauppa (verkkoliiketoiminta)
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yritysmyynti
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Informaatioteknologian tiedekunta
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business management
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business-to-business marketing
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enterprises
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spare parts
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