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Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses
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Mustonen, Tiina, kirjoittaja
Published 2017
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Master's thesis
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Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses
by
Mustonen, Tiina
Published 2017
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Integrated Marketing Communication
brändäys
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discourse
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kerronta
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kohdeviestintä
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kokeminen
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multimodaalisuus
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multimodality
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naiseus
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narratiivisuus
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narrative
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postfeminism
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postfeminismi
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verkkomainonta
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Humanistis-yhteiskuntatieteellinen tiedekunta
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advertising
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narration
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narrativity
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womanhood
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