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How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company
by
Petäsnoro, Rami
Published 2017
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Master's thesis
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Collaboration
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Customer Relationship Management
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Gamification
Motivation
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Sales
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Social Influence
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asiakkuudenhallinta
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motivaatio
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myynti
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pelillistäminen
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yhteistyö
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Kauppakorkeakoulu
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customer relationship management
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gamification
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media
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motivation (mental objects)
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sale
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