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Measuring consumer brand engagement on social media with annoyance as a moderator
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Tanttu, Tuomo
Published 2017
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Master's thesis
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Annoyance
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Brand usage intent
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Consumer brand engagement
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brändit
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kuluttajat
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sosiaalinen media
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viraalimarkkinointi
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Kauppakorkeakoulu
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branding
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brands
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consumers
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viral marketing
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