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Capability Maturity Model
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Capability Maturity Model for data-driven marketing
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Länsipuro, Heidi
Published 2020
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Master's thesis
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Capability Maturity Model
data
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data-driven decision-making
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data-driven marketing
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digitaalinen markkinointi
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digital marketing
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information management
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knowledge management
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marketing
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1
marketing analytics
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marketing measurement
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markkinointi
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tiedonhallinta
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tietämyksenhallinta
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Kauppakorkeakoulu
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leadership (activity)
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self-evaluation
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