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  1. 1
    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio by Cederberg, Susanne

    Published 2018
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    Master's thesis
  2. 2
    Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market

    Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market by Hurley, William

    Published 2013
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    Master's thesis
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