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    Measuring consumer brand engagement on social media with annoyance as a moderator

    Measuring consumer brand engagement on social media with annoyance as a moderator by Tanttu, Tuomo

    Published 2017
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    Master's thesis
  2. 2
    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience

    Customer brand engagement : affection to brand usage intent and moderating effect of brand experience by Hintikka, Anni

    Published 2015
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    Master's thesis
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