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Who holds the real influence? : generation z’s perceptions on influencers and social influence
Published 2021Get full text Get full textMaster's thesis -
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Strategic influencer communication and formation of purchase intention in social networking sites
Published 2020Get full text Get full textMaster's thesis -
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@realDonaldTrump tweets : How Donald Trump Talks About Different Ethnic Groups on His Twitter Account
Published 2021Get full text Get full textBachelor's thesis