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Antecedents in the adoption and implementation of a new marketing automation software
by
Aaltola, Max
Published 2022
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Master's thesis
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asiakkuudenhallinta
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content marketing
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marketing automation
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marketing communication
markkinointi
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markkinointiviestintä
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Kauppakorkeakoulu
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automation
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computer programmes
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information technology
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introduction (implementation)
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