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asiakastyytyväisyys
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The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
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Häkkinen, Juho, kirjoittaja
Published 2016
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JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis
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The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context
by
Häkkinen, Juho
Published 2016
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asiakastyytyväisyys
asiakasuskollisuus
customer satisfaction
electronic word of mouth
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2
perceived value
2 results
2
recommend intentions
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2
repurchase intentions
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2
share of wallet
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viraalimarkkinointi
vähittäiskauppa
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word of mouth
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advertising
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customer loyalty
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