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Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
3
“Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend
Published 2020Get full text Get full textMaster's thesis -
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Discourse analysis of the personal brand construction of a group of Finnish managers on Twitter
Published 2017Get full text Get full textMaster's thesis