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  1. 1
    Marketing communication in Finnish industrial companies

    Marketing communication in Finnish industrial companies by Vuorio, Mikko

    Published 2010
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    Master's thesis
  2. 2
    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies

    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies by Järvinen, Joel

    Published 2011
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    Master's thesis
  3. 3
    Social CRM and digital marketing communication in B2B relationships

    Social CRM and digital marketing communication in B2B relationships by Himanen, Marjo

    Published 2011
    Master's thesis
  4. 4
    Perceptions of content marketing : case study on Finnish companies

    Perceptions of content marketing : case study on Finnish companies by Hänninen, Heli, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication

    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication by Peräkylä, Minna

    Published 2010
    Master's thesis
  6. 6
    Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding

    Communication of the branding process : the case of UPM-Kymmene Printing Papers' rebranding by Kunnas, Anneli

    Published 2001
    Master's thesis
  7. 7
    Social marketing : doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland

    Social marketing : doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland by Lahtinen, Emmi

    Published 2010
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    Master's thesis
  8. 8
    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication

    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication by Peräkylä, Minna

    Published 2010
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  9. 9
    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication

    Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication by Peräkylä, Minna

    Published 2010
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    Master's thesis
  10. 10
    Marketing communication strategy of Finnish and Japanese mobile game developers and publishers

    Marketing communication strategy of Finnish and Japanese mobile game developers and publishers by Cheng, Yi-Tung, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  11. 11
    Family business branding : communicating a family-based brand identity

    Family business branding : communicating a family-based brand identity by Elbanna, Karim, kirjoittaja, Hakala, Henna-Leena, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  12. 12
    Industrial branding using digital media : case: The Switch

    Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

    Published 2012
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  13. 13
    Environmental values in industrial marketing relationships

    Environmental values in industrial marketing relationships by Hänninen, Nora, kirjoittaja

    Published 2017
    Yhteenveto-osa ja 3 eripainosta
    Doctoral dissertation
  14. 14
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
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    Master's thesis
  15. 15
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
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    Master's thesis
  16. 16
    Conscientious corporate branding via B2B influencer marketing

    Conscientious corporate branding via B2B influencer marketing by Jokilehto, Mirva

    Published 2023
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    Master's thesis
  17. 17
    Antecedents in the adoption and implementation of a new marketing automation software

    Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

    Published 2022
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    Master's thesis
  18. 18
    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

    Published 2022
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    Master's thesis
  19. 19
    The future potential of gamification in a professional sports marketing context

    The future potential of gamification in a professional sports marketing context by Kunnas, Leena

    Published 2022
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    Master's thesis
  20. 20
    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm

    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm by Presley, Matthew

    Published 2021
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    Master's thesis
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