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1
Developing sponsorship marketing : Finnish perspective
Published 2010JYX-julkaisuarkisto / JYX Digital Archive
Master's thesis -
2
Analysis of the sponsoring impact on the mass media and local spectators: a case study of Caprabo Lleida Basketball
Published 2001Get full text
Master's thesis -
3
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4
Social media usage among generation Z in a sport event
Published 2022Get full text Get full textMaster's thesis -
5
Communication between a sports organization and its brand community : an action research study
Published 2021Get full text Get full textMaster's thesis -
6
The future potential of gamification in a professional sports marketing context
Published 2022Get full text Get full textMaster's thesis -
7
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Published 2023Get full text Get full textMaster's thesis -
8
Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
Published 2019Get full text Get full textMaster's thesis