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Environmental values in industrial marketing relationships
Published 2017Yhteenveto-osa ja 3 eripainosta
Doctoral dissertation -
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3
The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
4
Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
5
Antecedents in the adoption and implementation of a new marketing automation software
Published 2022Get full text Get full textMaster's thesis -
6
Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
7
The future potential of gamification in a professional sports marketing context
Published 2022Get full text Get full textMaster's thesis -
8
The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm
Published 2021Get full text Get full textMaster's thesis -
9
The tip of the 'eyesberg' : a case of multimodal website argumentation
Published 2020Get full text Get full textMaster's thesis -
10
Business customers' attitudes toward social media marketing
Published 2018Get full text Get full textMaster's thesis -
11
Digital marketing communication strategies in micro social enterprises
Published 2018Get full text Get full textMaster's thesis -
12
The influence of priming on perceived authenticity, credibility and emotions in sponsored content
Published 2018Get full text Get full textMaster's thesis -
13
Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
Published 2019Get full text Get full textMaster's thesis