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Cultural impact on international branding : a case of marketing Finnish mobile phones in China
Published 2001Doctoral dissertation -
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Online marketing for the cookieless future in Finland
Published 2023Get full text Get full textMaster's thesis -
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Creating data-driven culture in a Finnish B2B software company's marketing department
Published 2023Get full text Get full textMaster's thesis -
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Value creation through digital value-based selling activities
Published 2023Get full text Get full textMaster's thesis -
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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
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Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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Managing marketing in the digital era : evaluation of agile methodologies in marketing
Published 2022Get full text Get full textMaster's thesis -
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Antecedents in the adoption and implementation of a new marketing automation software
Published 2022Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
14
Social media usage among generation Z in a sport event
Published 2022Get full text Get full textMaster's thesis -
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Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden
Published 2022Get full text Get full textMaster's thesis -
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Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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The Use of Big Data Analytics in the Strategic Marketing Decision-Making
Published 2022Get full text Get full textMaster's thesis -
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Towards data-driven marketing organization
Published 2023Get full text Get full textMaster's thesis -
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