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Effects of micro-influencer marketing on Z-generation behavior
Published 2023Get full text Get full textMaster's thesis -
63
Digital marketing communication strategies in micro social enterprises
Published 2018Get full text Get full textMaster's thesis -
64
Consumer categorization of the emerging clean meat market
Published 2018Get full text Get full textMaster's thesis -
65
Going green or greenwashing? : perceived environmental brand incongruence in green advertising
Published 2019Get full text Get full textMaster's thesis -
66
Utilising marketing automation to support sales in digital business-to-business environment
Published 2018Get full text Get full textMaster's thesis -
67
International performance of Finnish information technology SMEs
Published 2019Get full text Get full textMaster's thesis -
68
Perspective of small enterprises : how web analytics are used by Finnish online retailers?
Published 2018Get full text Get full textMaster's thesis -
69
Internationalization, networks and industry related factors : the case of Finnish digital game industry
Published 2016Get full text Get full textMaster's thesis -
70
The role of internal processes in brand alignment
Published 2024Get full text Get full textMaster's thesis -
71
Expectations, objectives and use of digital marketing in Finnish ice hockey sponsorship - Case Liiga Oy
Published 2019Get full text Get full textMaster's thesis -
72
Programmatic advertising and consumer attitudes in online retailing
Published 2023Get full text Get full textMaster's thesis