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21
Role of AI in marketing through CRM integration with specific reference to chatbots
Published 2021Get full text Get full textMaster's thesis -
22
Exoticizing nature in marketing : green marketing practices of Lumene and Innisfree
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23
Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
24
Why do consumers buy organic coffee? : environmental, health and price considerations
Published 2020Get full text Get full textMaster's thesis -
25
The Journey to Destination ‘the Netherlands’ : A Study on the changing Representation of the Netherlands
Published 2020Get full text Get full textMaster's thesis -
26
Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
27
Facebook content marketing for Finnish plant-based protein producers
Published 2021Get full text Get full textMaster's thesis -
28
Communication between a sports organization and its brand community : an action research study
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29
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
30
Facilitators and impediments of agile marketing software implementation : case digital Kanban board
Published 2021Get full text Get full textMaster's thesis -
31
Case study : utilisation of marketing automation technology in industrial B2B-company
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32
The future potential of gamification in a professional sports marketing context
Published 2022Get full text Get full textMaster's thesis -
33
Promotional sweepstakes' potential to engage customers on Facebook
Published 2021Get full text Get full textMaster's thesis -
34
The essential knowledge, skills and personal attributes of the 2020s marketing professional
Published 2022Get full text Get full textMaster's thesis -
35
Account-based marketing concept and process
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36
Examining the effects online targeting has on consumers' purchase decisions
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37
Capability Maturity Model for data-driven marketing
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38
Social media influencers in Finland : brand fit and communication strategy roles
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39
Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Get full text Get full textMaster's thesis -
40