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1
Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
2
How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
3
Case study : utilisation of marketing automation technology in industrial B2B-company
Published 2021Get full text Get full textMaster's thesis -
4
Account-based marketing concept and process
Published 2021Get full text Get full textMaster's thesis -
5
Utilising marketing automation to support sales in digital business-to-business environment
Published 2018Get full text Get full textMaster's thesis -
6
The role of internal processes in brand alignment
Published 2024Get full text Get full textMaster's thesis